01
Understand
Comics, cartoon, debates, then the "Become a Watcher" challenge: pupils investigate the world around them and present what they found.
- Teaching kit
- Investigation
- IP Map workshop
Educational programme · ACTA-GM
The Watchers keep their eyes open
From early learning at age 3 to the end of secondary school, the Watchers' Club raises informed consumers who are in charge of their choices and know how to avoid the traps of counterfeiting while respecting creative work. A programme that also gets families talking.
5M+ views on TikTok
Already over 1,200 Watchers worldwide
Ages 3 to 18
Schools in France and abroad
With WIPO and the GACG
5M+
Real or fake? 🔎
Why now
Fakes are everywhere. So are children.
Toys, cosmetics, trainers, school supplies… Young people buy counterfeits without knowing it. These fakes put their health at risk, destroy jobs and steal the work of creators.
Move the magnifying glass over the text to reveal what is hidden.
Too good to be true?
Price −70%
Badly copied logo
No CE marking
Unknown seller
$467bn
Estimated value of the global trade in counterfeit goods.
37%
of 15-24 year-olds in Europe say they deliberately bought a fake in the past year.
No. 1
Social media and online marketplaces are the main source of risk identified by pupils.
14 out of 19
In one class we surveyed, 14 pupils out of 19 had already bought a counterfeit product before our visit.
Sources: OECD/EUIPO, Mapping Global Trade in Fakes 2025 (2021 data); EUIPO, IP Youth Scoreboard 2022; Watchers' Club post-session questionnaires; ACTA-GM 2026 report.
The programme
A ready-to-use journey in 3 phases
Designed with teachers and intellectual property experts, it adapts to every age, from early learning at 3 to the end of secondary school. Schools choose one phase, the full journey or a cross-curricular project.
02
Create & innovate
From idea to prototype: pupils invent a creation, a brand or a story, and learn how to protect it.
- Copyright
- Trademarks
- Patents
03
Speak up
Drama and role play: write, perform, debate and pass on the right reflexes to other pupils and to families.
- Forum theatre
- Public speaking
- Final showcase
At home too
A programme that gets families talking
What children discover in class, they talk about at home. The comic and the episodes are shared, purchases are checked together, and families come to applaud the end-of-programme play.
- Comics with the family
- Check before you buy
- Family evening
A scene from everyday life
The childTrainers for €25, isn't that a bit dodgy?
The parentGood question. Shall we look at the website together?
The childNo address, no legal notice… I'm a Watcher, you know!
Measured impact
It works. The figures say so.
In the field
+11,900
people reached in France and abroad: schools, La Poste Paris Louvre, the French karate championship, La Camblysienne, the associations fair and summer in Chambly.
Face to face
+1,200
people reached directly, in class or at our stand. And each pupil then passes the right reflexes on to 3 to 5 adults around them.
5M+
views on TikTok for the Watchers' episodes.
@clubdesveilleurs+3,000
followers across our social media.
TikTok, Instagram, YouTube+90%
of pupils reach the 5 objectives: counterfeiting, health, economy, society, intellectual property.
Teacher assessment, Tunisia95%
of pupils recognise how dangerous fakes are after the workshop.
Pupil survey, ages 11-184.8/5
teachers' rating for how the sessions are organised.
Teacher assessments, Chambly and Domont100%
of visitors at La Poste Paris Louvre rate the programme "very useful".
Average score 4.78/585%
of visitors want to change how they buy or check products.
La Poste Paris Louvre80%
of schools want to repeat the programme. None is against it.
School questionnairePeople reached in the field: attendance at events where the Club was present. People reached directly: pupils in class and visitors who talked with us at the stand. 2025-2026 estimates; assessments taken from the ACTA-GM 2026 report.
Presented internationally
- WIPOACTA-GM, ad hoc observer at the Advisory Committee on Enforcement (ACE)
- Geneva 2026The programme presented at WIPO
- GACGMember of the Global Anti-Counterfeiting Group
- TikTokAn awareness campaign run together
The heroes
The comic & the cartoon
6 cousins, 6 talents, 1 mission
They come from the four corners of the world and investigate together to unmask counterfeits.
The series
Episodes that hook teenagers
Short investigations, made for social media. Every episode ends with a tip from a Watcher. The episodes are in French.
The comic
The Watchers' mini comic
4 illustrated investigations into the dangers of counterfeits: the stolen match, the burning cream, the itchy trainers and the betrayed engine. Get it free by email (in French).
Learning to create, to protect and to respect gives us the means to consume and act responsibly.Nihel BernardPresident of ACTA-GM, founder of the Watchers' Club
Join the movement
Keep your eyes open with us
Companies and institutions sponsor classes; schools welcome the Club free of charge.
Companies & institutions
Sponsor a class
Fund Watchers classes and receive an impact report with figures. Three simple packages.
Schools & teachersRegister my school
Welcome the Club into your classes free of charge, from nursery school to secondary school.
Young people & familiesReport a product
Spotted a fake? Alert the Watchers in 4 steps, without taking any risks.